Workshop on “Effective Sales and Marketing Strategies for Entrepreneurs and Startups” organized by The Institution Innovation Council (IIC)

The Institution Innovation Council (IIC) of DAV College Jalandhar organized a workshop on “Effective Sales and Marketing Strategies for Entrepreneurs and Startups” today. The event aimed to equip students with essential skills and knowledge to succeed in the competitive business landscape.

Renowned speaker Mr Kanav Garg, an IITian and MBA from IIM Lucknow, currently working as Head of Strategy Making Team at INDIGENE Bangalore, shared his expertise with the students. Dr. Punit Puri (Innovative Activities Coordinator), along with Principal Dr. Rajesh Kumar, Dr. Rajeev Puri (Convenor, IIC), Dr. Dinesh Arora (Vice President, IIC), and Prof. Vishal Sharma, welcomed the speaker with a green welcome by presenting a planter.

Dr. Punit Puri (Innovative Activities Coordinator) introduced the program and highlighted the role of IIC in promoting innovation and entrepreneurship among students. Principal Dr. Rajesh Kumar emphasized the need for such workshops, encouraging students to develop entrepreneurial skills.

Mr Kanav Garg delivered an engaging lecture, using live acts involving students to demonstrate effective sales and marketing strategies. The students’ participation was enthusiastic and impressive.

The event was also attended by Prof. Sahil from the Mathematics Department, Prof. Gagan from the Computer Science Department, Dr. Naveen Sood, and Dr. Sanjeev Dhawan.

The event concluded with a formal vote of thanks by Prof. Vishal Sharma. The IIC at DAV College Jalandhar continues to play a vital role in fostering innovation, entrepreneurship, and skill development among students, preparing them for success in the competitive business world.

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