“Achieving Value Proposition Fit – Business Fit”

Institutions Innovation Council (IIC) at DAV College, Jalandhar under the leadership of Principal Dr. Rajesh Kumar organized a hands-on-workshop on “Achieving Value Proposition Fit – Business Fit” on August 19, 2023. The event was organized to make the students aware of how to achieve the value proposition fit and business fit. A total 48 students from different streams participated in the event.
The event started with DAV Gaan, followed by a floral welcome of the esteemed guest Dr. Ashish Arora. Prof. Vishal Sharma – ARIIA Coordinator introduced the guest to the audience and invited him to enlighten the students with his immense knowledge on the topic.
Dr. Ashish started his session by giving an example of design and innovations. He said that 90% of the customers do not know what they require. The organizations have to innovate the new features in their products. The organizations have to validate their ideas and innovations before actually going in for the production process. He gave many examples of successful innovations. Dr. Ashish discussed three stages of business plans. Any business idea must fulfil an unmet need. The focus of business idea should be on problem solving. Dr. Ashish explained that a match between what customer wants and what businesses provide is known as value proposition fit-market fit. He explained how to prepare a chart for value proposition and market fit.
Towards the end of the workshop, Dr. Ashish gave hands-on exercises to the students by diving them into groups of customers and businesses. The case studies of Water Bottle, Helmet, Laptop Bag and College App were given and value proposition fit-Business Fit charts were prepared by the students. The speaker evaluated the charts prepared by the students and gave his valuable suggestions for improving the charts.
In the end, Principal Dr. Rajesh Kumar appreciated the level of participation and interaction exhibited by the students. He also appreciated the efforts done by the guest speaker and congratulated the entire IIC team for making this workshop a great success.
The workshop concluded by presenting the Memento to the Speaker dr. Ashish Arora and Vote of thanks by convenor IIC Dr. Rajeev Puri.